Ryobi Marketing and PR

Initially founded as Ryobi Seisakusho Co. LTD in Japan in 1943. Ryobi is a manufacturing company that started producing tools in 1968 and changed their name to the name Ryobi that we know today. Ryobi is a world-wide brand and is sold exclusively at Home Depot in the United States. Ryobi is known for their reliable products at affordable prices. What sets them apart from the other brands is their marketing and public relations efforts, as well as having the largest battery powered tool selection.

The Home Depot: Ryobi Days Ad

I have followed Ryobi since I started woodworking on social media, on their website, and in the Home Depot paper ads along with other power tool companies. Most of Ryobi's advertising comes from Home Depot. They are Home Depot's feature brand , and they regularly push their products by placing them on end caps and displays all throughout the store. If you walk in the store you will see the Ryobi bright green everywhere.

The next platform that is used is social media - mainly Instagram and YouTube. Ryobi is hands down more active than any other power tool brand on the social media platform. They are constantly featuring their products, posting how-to's and posting their own internet mini-series of building in a build off competition. By using social media, they are reaching a new generation of maker. They make their products more appealing by keeping up with a social media driven world. I would consider this a public relation style of media because they are very involved with the community of makers that follow them. Ryobi sponsors a lot of builders on Instagram and YouTube, sending them free tools or discounted products so that the followers of the social media builders may choose to use the same tools that they see online.

Ryobi Instagram PR

Ryobi is reaching the DIY and weekend warrior community by utilizing a combination of print, in-store, and public relations marketing. They are domination the social media market and PR aspect of advertising by being so involved in the DIY community.